“Money coming in says I’ve made the right marketing decisions.”- Adam Osborne
Marketing is the backbone of many businesses today, and without tools that support your business, your competitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.
Marketing tools make things easy and simplify the process of professionally representing your brand. From small bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.
Here are the 10 must-have marketing tools in 20_.
1. Google Analytics
In order to implement different strategies and measure the impact of any business, one needs to know the frequency of the customers or visitors that they get online. Google Analytics, a simple tool developed by the tech-giant, Google, the tool makes it easy to find details about visitors, measures the impact of social media presence, and calculates conversion rates.
Google Analytics today is so developed that one can find customized reports including demographics, age, sex and user activities on their site. This helps companies to implement different strategies according to their needs and requirements.
2. Unbounce
Apart from just creating a website and a blog, many online businesses lack the capability to create conversions and generate leads. Landing pages are what makes things easy and boosts sales these days. This is where Unbounce comes in. This easy-to-use marketing tool helps marketers to create landing pages without needing to know the technical knowledge behind coding.
In order to develop conversion rates substantially, Unbounce helps to create, customize and publish beautiful landing pages to improve marketing campaigns without the help of an expert.
3. RightlyWritten
While images are said to speak a thousand words, content is what really boosts rankings on search engines today. RightlyWritten provides premium copywriting services including blog posts, website content, product descriptions, and more to businesses of all sizes. The monthly blog packages available at RightlyWritten allow businesses to put their website blogs on autopilot. These packages are fully customizable and businesses can choose packages per their needs and get content idea generation, pitching, creation and publishing, all taken care of.
With a fully intuitive client dashboard made available, the service also provides businesses with the ability to track their content orders in real time, place new orders and communicate in no time. Last but not the least, the quality of content delivered is second to none and does not cost an arm and a leg.
4. Mention
The internet has so much that people are always talking about new online businesses. Be it on social media or blogs, businesses are being discussed everywhere. This is where Mention comes in handy. This tool helps to keep track of your business as well as your competitors and helps you to get to know what people are saying.
By tracking brand names and key phrases in real time, Mention helps businesses to reach out to their potential customers and never miss out on any conversation about them.
5. Crowd Reviews
A crowd-driven, verified review site currently in its beta stage, Crowd Reviews is a marketing tool that helps both businesses and consumers to find legitimate online reviews about technology services and software. A consumer-friendly site with transparent details completely driven by the crowd, this tool provides free access to meaningful reviews and rankings while also taking into account the strength and validity of these reviews and rankings.
6. IFTTT
IFTTT stands for “if this then that.” Considered to be an amazing tool by many, IFTTT helps marketers to automate their business. From social sharing to different networks, receiving notifications about a sale in real time and more, this fantastic tool helps businesses to set protocols based on specific actions as desired.
Also said to be a useful tool for time management, IFTTT is a perfect automation tool for marketers today.
7. Canva
Infographics and other visually appealing images create a better buzz today. You might not be a graphic design expert and this is where Canva comes into play. Helping to create simple images to engaging presentations, appealing social-media images and great looking infographics, this tool provides templates that are easy to use. On top of that, they also store everything online, meaning that you don’t lose your material.
8. Mailchimp
While there are several email marketing tools available to use, MailChimp is often considered to be the best in the industry. With its incredibly simple platform, MailChimp offers free as well as paid plans which makes it easy for marketers to create robust email campaigns and find their customers.
9. KissMetrics
Another innovative marketing tool for analyzing site analytics, KissMetrics helps marketers to analyze data more than the vanity metrics. Apart from just analyzing page views, bounce rates and time spent by a visitor, the tool actually digs deep into finding how current or potential customers interact with the website.
KissMetrics analyzes data that has a direct impact on revenue which includes conversion rates, average revenue per user, and churn rates, among other factors.
10. BuzzSumo
BuzzSumo is another great marketing tool that helps marketers to analyze online trends and the performance of their content. The service also helps with uncovering details relating to factors such as social media shares and the broader impact of this for your business.
A few decades ago, entertainment marketing left a second-class status in its rearview mirror. As a result, it created a densely populated market, constantly facing the collision of time, money and changing trends. What is the difference between entertainment marketing and other forms of promotion? Considering these factors: entertainment marketing is consumption.
As the speed of entertainment marketing accelerates, get news of a project from one or another source There's little or no time to test the market before it's spread around the world - every movie and CD is a new product, and each one is different: different content, different audience, different transaction structure. There may be two to three or ten such products released every week, but every campaign must be carried out with film on time Any false suggestion that the box office is not good must be offset. The budget for entertainment marketing may be huge.
The average marketing budget for a movie is six to eight weeks before the movie is released, and entertainment marketing is the first to focus on selling an experience, rather than the s that the audience must first buy and then sell the related s to achieve the ideal Not to mention the revenue stream, the entertainment industry will also be affected by the same whims and vagaries, because fashion trends and styles change in the years before they are actually released. Entertainment producers must strive to seize this wave in order to turn it into a cliff award ceremony for consumers' indifference. Marketers can't control the success or failure of entertainment products.
Few consumers care what kind of recognition a chair, car or a box of eggs may bring. However, the profit or failure of a movie or an album can be put on the opening ceremony one evening in spring every year. Technological changes have brought about an expanding distribution channel for entertainment products.
Many of these channels have their own characteristics, and each channel must be solved, Marketers must always be aware of the demographic data involved in each new form.
中文翻译：
几xx年前，娱乐营销在它的后视镜中留下了二流的地位，因此，创造了一个人口稠密的市场，不断面临时间、金钱和变化趋势的碰撞娱乐营销与其他形式的促销有何不同考虑到这些因素：娱乐营销是消费的随着速度的加快，在一个或另一个来源得到一个项目的消息并向全世界传播之前，几乎没有时间或者根本没有时间去测试市场——每一部电影和CD都是一个新产品，每一个都是不同的：不同的内容，不同的观众，不同的交易结构可能每周都会有两到三到十款这样的产品发布，但是每一次的宣传活动都必须按时用胶卷达到目标，任何错误的暗示票房不好的迹象都必须被抵消娱乐营销的预算可能是巨大的一部电影的平均营销预算是在电影上映之前的6到8周期间，而娱乐营销是第一位的专注于一种体验，而不是观众必须首先的物品，然后再与之相关的物品，以达到非常理想的效果，更不用说收入流了，娱乐业也会受到同样的突发奇想和变幻莫测的影响，因为时尚趋势和风格在实际发布前的几年里都会发生变化，娱乐节目制作人必须努力抓住这股浪潮，才能将其转化为消费者冷漠悬崖峭壁奖颁奖典礼。营销人员无法控制娱乐产品的成败。很少有消费者会在意椅子、汽车或一盒鸡蛋可能会带来什么样的认可，但一部电影的盈利或失败，或者是一张专辑，可以放在每年春天某个晚上的开幕式上技术的变化带来了娱乐产品不断扩大的分销渠道，其中许多渠道都有自己的特色，每个渠道都必须加以解决，营销人员必须时刻了解每种新形式所涉及的人口统计数据。
Good morning, sir. My name is really honored to have this opportunity to interview. I hope I can have a good performance today.
I am confident that I can succeed. Now I will briefly introduce myself. I graduated from university.
I majored in marketing. I will get a bachelor's degree. I spent most of my study time.
I passed CET-4 and CET-6 in school During this period, I have ed the basic knowledge of my major. The reason why I come here to compete for this position is that I think I am a good team player, I am a very honest person, I can work under great pressure, thank you for giving me this opportunity.
中文翻译：
In short, eMarketing or electronic marketing refers to the application of marketing principles and technologies through electronic media, more specifically through the Internet. The terms eMarketing, Internet marketing and online marketing are often interchanged and can be regarded as synonyms of eMarketing. Marketing a brand through the Internet includes two elements: direct response marketing and indirect marketing, and uses a series of technologies to help enterprises establish contact with customers.
According to this definition, e-marketing includes all activities carried out by enterprises through global network to attract new business, retain existing business and develop brand image.
中文翻译：
Amazon is a big company with more pages than you can probably hope to visit, so it's not surprising that a lot of its cool features go easily unnoticed. Here's a look at five features you probably haven't heard of that can save you time, money, or both.
Amazon Locker
One major downside of ordering online for later delivery is that you often have to be around to accept the package. If not, it'll end up on your doorstep for anyone lacking in ethics to steal. While you can just have the package held at the shipper's closest facility, often times that facility isn't actually that close. Amazon offers an alternative called Amazon Locker, which allows you to have your package delivered to a local locker where you can pick it up later.
There aren't a ton of lockers yet, so you may not have one in your area. If you don't, you may have an alternative. Both FedEx and UPS have a shipping option that allows you send your deliveries to a nearby FedEx Kinkos or UPS Store location (respectively). When I knew I wouldn't be home to accept delivery of my iPad, I had it send to a FedEx Kinko's location and picked it up then. The upside to using these services is that delivery generally occurs pretty early. If you're late on the delivery route and want your package during the day, you may prefer this option even if you are home to accept it.
Amazon Locker
Amazon Prime Sharing
Amazon Prime offers free two-day and discounted overnight shipping to members. While it isn't free (unless you're a student, mother shopping for specific items, or using a trial membership), you can share your membership with others so it is free for them. Amazon allows you to add four other people in the household so you can share shipping discounts with them. The options are pretty much limited to family and romantic partners—not sure why roommate isn't an option—but you can just add your friend Dave as your sister and it won't really make a difference.
Amazon Prime Sharing
Add-On Items
Ordering online often means ordering in bulk, and sometimes you don't want 12 jars of paprika—you just want one. This isn't cost-efficient for Amazon because shipping inexpensive, tiny items is a waste of resources. That's where Add-On Items comes in. If you want that one jar of paprika (seriously, it is an option) you can just add it to an existing order of $25 or more and avoid shipping costs. Prime members also get prime benefits for add-on items if they order $25 worth of them. You can use this service with a whole bunch of products, like inpidual light bulbs, a bag of chopped pecans, a miniature hairbrush, and more, so you don't have to buy a ton of things. Just add the on to an existing order and you don't have to stock up enough for the impending apocalypse.
Add-On Items
Amazon Upgrade
If you're an ebook lover, it's disappointing when you can only buy a physical copy rather than download the digital version to your ereader. Amazon Upgrade is a service that provides you with an option to upgrade to a digital copy once it is available at a discounted price. Not every book has this option, but Amazon explains how you can tell if it does:
On the product detail page for the physical book, you'll see a message that says xxxUpgrade this book... and you can read, search, and annotate every page onlinexxx in the availability description. If this message doesn't appear, then the book is not yet eligible for Amazon Upgrade.
If you love ebooks, it's a good discount to be aware of.
Amazon Upgrade
Subscribe & Save
Amazon Subscribe & Save is a really handy service if you regularly need items like toilet paper, shampoo, canned food, and more. By choosing a regular delivery interval, such as every month or twice a year, you'll receive orders automatically when you need them and you'll get up to a 15% discount. All you have to do is select an eligible item and choose to sign up. You can always skip a delivery if you don't need it—Amazon will warn you a week in advance so you're not surprised—and you can place an order, get the discount, and cancel your subscription if you change your mind. There's no commitment necessary.
A few decades ago, entertainment marketing left a second-class status in its rearview mirror. As a result, it created a densely populated market, constantly facing the collision of time, money and changing trends. What is the difference between entertainment marketing and other forms of promotion? Considering these factors: entertainment marketing is consumption.
Before the film is released, get news of a project from one or another source and There is little or no time to test the market before it is spread around the world. Every movie and CD is a new product, and each one is different: different content, different audience, different transaction structure, there may be two or three of these products released every week, but every publicity campaign must be invested in the film on time Any mistakes must offset signs of poor box office. The budget for entertainment marketing can be huge.
The average marketing budget for a movie is spent on marketing over a period of six to eight weeks, before and during the film's release.
中文翻译：
几十年前，娱乐营销在它的后视镜中留下了二流的地位，因此，创造了一个人口稠密的市场，不断面临时间、金钱和变化趋势的碰撞娱乐营销与其他形式的促销有何不同考虑到这些因素：娱乐营销是消费的在电影发行前，在一个或另一个来源得到一个项目的消息并向全世界传播之前，几乎没有时间或根本没有时间去测试市场，每一部电影和CD都是一个新产品，而且每一个都是不同的：不同的内容，不同的观众，不同的交易结构，可能有两到三个这样的产品每周上映的产品，但每一次宣传活动都必须按时投入到电影的资金上，任何失误都必须抵消票房不佳的迹象。娱乐营销的预算可能是巨大的。一部电影的平均营销预算在六到八周期间花费在营销上电影上映前和上映期间。
Many internet business owners are really lost when doing anything with regards to their Internet business and this is sometimes because people try to do it alone without any external help. Contrary to the notion that the internet is an unfriendly place, many online marketing forums and internet business forums are filled with very nice people that help each other out. This sometimes can be seen in some people offering free software and advice to other people on the forums. This article lists three compelling reasons why you should be participating in forums when promoting any internet business.
Trust
This principle is based on simple human nature. We work best with people we can trust and we promote and run internet business joint ventures with people we can trust. Some of the people that help others a lot also get help in return as people trust them so when they make a recommendation on that forum they get an affiliate sale as opposed to others simply because they are so helpful. The greater the degree of trust people have in you, the easier it is for you to make a sale online.
Another reason why people join forums is to carry out joint ventures. There are many successful business people in forums with huge marketing email lists which they contact from time to time and they are looking for good products to recommend to their members. If you have a product that you are selling and its good and if you have good relations with these large business owners, you could always get a mention in their large subscriber lists and you could make some serious money in such a deal. Thus Trust and friendships developed online can and do translate into internet business money.
Backlinks
Most forums allow people to add links to their signatures. The more links to your internet business website that you are looking at, the better for you in terms of visitors and search engine visits as well. Always use the anchor text that you are interested in when adding a link to your signature in any website forum. The more links with suitable anchor text pointing to your website, the better your search engine rankings will be period.
Another point about web forums is that there are people who love to spam the forums. What this mean is they put advertisements in places they should not be doing. This is usually against the terms of use of the forum and what happens is the person can be warned and then banned. Always contribute nicely to the thread and then if you think your product solves a problem, point to your signature nicely in your thread.
Publicity
The resultant publicity for any new service or product in large forums cannot be understated. Since there are so many large business owners in those forums, what happens is that once you have a new product that is good or popular and if you offer an affiliate program, you will be able to receive good publicity for any product that you are promoting in an internet business. This has a snowball effect because people on one forum are usually in several forums and sometimes a new product can be discussed in many forums at the same time. Imagine how much such a xxxpublicity stormxxx could kick up on your internet business profits!
In conclusion, participating in internet business or internet marketing forums and helping others along is a good thing. You gain valuable backlinks from the search engines which boost your search engine rankings, valuable publicity and most importantly you gain trust which is very important in the internet marketing community. Spend time cultivating your contacts in internet marketing forums and see such online networking reap huge pidends later.
Joel Teo is the successful owner of several successful internet business here to learn how you can start your own successful internet business today.
Shanghai is an international city and a world city in China. It has many interesting places in the east of China. Many people go sightseeing in Shanghai.
There are many shopping centers in Shanghai. Many people go shopping there.
中文翻译：
上海在中国是一个国际性的城市，也是一个世界性的城市它在中国的东部有很多有趣的地方在上海很多人去观光在上海有很多购物中心很多人去那里购物。
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What do you think is needed to succeed in this position? I believe that rich experience in marketing and public relations is the key to success. At the same time, it also needs a lot of experience in project management and project management, because it requires a lot of cooperation and management skills for you Desire for excellence and commitment to organizational goals, as you can see in my resume, I have the ability to succeed in this position.
中文翻译：
你认为在这个职位上成功需要什么？我相信在市场营销和公共关系方面有丰富的经验是取得成功的关键。这个职位需要策划和实施创新的消费者活动，同时还需要良好的组织和沟通能力，因为它涉及联合营销项目对于商业合作伙伴来说，同时管理多个营销项目和控制大量预算的能力是必须的，因为这些事情可能来自于我的经验，而且，你需要对自己所做的事情表现出卓越的渴望，以及对组织目标的承诺，正如你在我的简历中看到的那样，我具备在这个职位上取得成功的能力。
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